Hey, guys in this article I will explain to you how keyword research is done. I know many people think about what is keyword research and how to do it.
Don’t worry I will explain to you keyword research is very important because if you want to rank your article google no 1 position so do keyword research and optimize your title.
- Keyword research no doubts you have heard about it.
- It sounds super tricky when you don’t know how to do it and where to start.
- This article will help you do free keyword research in 5 easy steps.
- And you learn to write SEO proof articles in 10 steps
Why should you know more about SEO and keyword research? That’s really hard and complicated…
That’s how I thought about it a few years ago. When I thought and read about SEO, it seemed like abracadabra to me.
Most visitors to my website came from Pinterest and few from Google itself.
Until a friend of mine, who knows a lot about SEO, started helping me and started explaining more about SEO and doing keyword research.
Because let’s be honest: everyone wants to be found via Google. Free traffic to your website from visitors who really searched for the topic you wrote about. Seriously interested visitors, otherwise you wouldn’t search through Google.
I learned a lot about it and started working with it. Now, most visitors to my site come to me through Google.
In this SEO keyword research step-by-step plan I would like to teach you more about SEO and how to do good keyword research. It strikes me time and again that many entrepreneurs still miss opportunities there.
Time to get started on that! Because it doesn’t have to be difficult at all. If you know what to do. I’m going to help you with that.
In the first part of this article, you will learn more about doing good keyword research and which tool I use.
In the second part, I’ll teach you how to properly incorporate these keywords into your blog.
After this article you will know:
- What is SEO
- How to do free keyword research in 5 simple steps
- What is a good affordable keyword research tool and why did you choose it
- How to make your article SEO Proof in 10 steps
Don’t have time to read the whole article right now? Bookmark it for a later moment or only read the parts that interest you.
Must Read: How to SEO Optimize an Article
What is SEO?
Before we get started, I would like to give you some general information. Because what exactly is SEO?
SEO stands for Search Engine Optimization or search engine optimization.
A well-thought-out SEO strategy can make the difference between being found on Google or disappearing to a place where no one ever looks. Because no one ever looks beyond the first page of Google.
Google regularly changes things in its algorithm, but always the goal of Google is to show those who search through Google the best possible information. Keyword research will always remain the basis of your SEO strategy.
If you know what people are looking for, you ensure that you write the most valuable information for those people.
Because that’s what Google loves: Valuable information for the reader.
That’s what it’s always about: How do I deliver as much value as possible. How do I make it easy to read for my visitors?
You optimize that valuable information that you write for Google. So that people actually end up with your valuable content.
Because it’s a shame if you write something valuable that people aren’t waiting for at all. About things, they don’t look for.
If you write a good article and no one comes to read it because you didn’t use the right words or process them properly.
You want to rank in Google with your content. That’s why keyword research is so important. You could outsource this, but it’s easier than you think to do it yourself.
Do your own keyword research and write your own texts, so that you know for sure that it is the most valuable content that exists.
How Keyword Research is Done-Do Keyword Research For Free in 5 Simple Steps
Good keyword research, how do you do that? In this chapter, I’m going to explain how to do keyword research for free. Because you don’t need expensive tools to do keyword research. I’m also going to show you which paid keyword research tool I use for this and why.
Use the 5 simple steps to do your own keyword research for free:
Find long-tail keywords
Find out search volume
Determine the main keyword
Read more about each step below.
Step 1 Start brainstorming
The first step in your keyword research is to start brainstorming. Start brainstorming keywords you think your target audience will use to find information.
List as many words as possible that relate to the topic you want to write about.
Also, check with your competitors what they are writing about and what they are writing. This is where you get inspiration. Create an overview in Google Drive or Excel that you can add to later.
Also, think of synonyms for your keyword that you can use.
Step 2 Use Google
It is perfectly possible to do your keyword research for free without a paid tool.
Google itself is an excellent tool in which you can find what people are searching for.
If you type your keyword in the Google search bar, you will see a dropdown menu with relevant keywords.
These are search terms that people often search for. These suggestions from Google are based on trends. Take advantage of this and get inspiration from it.
In addition, Google itself offers you even more ideas. Scroll down to Google to find related searches.
In the eyes of Google, the keywords you will find here are related to the assignment you have entered
You add all the suggestions you have found to the overview you made in step 1 during the brainstorming.
The list you now have consisted mostly of short-tail keywords. Keywords that consist of one, two, or max 3 keywords. Google gives little to no information about long-tail keywords. Search terms that consist of 4 or more words.
Here on the IMU website, you can see an image of the split between short-tail and long-tail keywords. Long-tail keywords are very interesting. These are the terms with which you distinguish yourself from your competitors and you bring more targeted readers to your website.
Step 3 Find out long-tail keywords
There are many misunderstandings about long-tail keywords. For a long time I, like many people, thought that long-tail keywords are about the number of words in your search term.
But that doesn’t seem to have anything to do with it! Fortunately, I was recently pointed this out by Nathan from Optimusonline.nl and I learned how long-tail keywords really work and that I’m not bad at all.
What are long-tail keywords?
What are long-tail keywords if it has nothing to do with word count? Long-tail keywords are keywords with a (relatively) low search volume.
For example, the search term affiliate marketing has a search volume of 12100 and a score of 60
Affiliate marketing website has a search volume of 320 and a score of 15
What you do with long-tail keywords is search for multiple search terms with a low search volume and that have a low score. You will try to rank for these different keywords so that you eventually attract many relevant visitors who are really looking for information about the subject you write about and not for a very broad general search term.
How do you find long-tail keywords? Read on in step 4 which tools you use for this.
Step 4 Keyword analysis
With the keyword analysis, you will find out the search volumes of your keywords
A handy (partly) free tool to find out your search volume is Ubersuggest. In Ubersuggest you enter your keyword to find out the search volume.
In addition, Ubersuggest also gives you the search volume of relevant keywords.
Ubersuggest is partly free. You can view the first search results for free. If you want to look further, you need to create a paid account.
You put the search volume behind your keywords in the overview you have created.
It looks like this to me
Step 5 Determine your main keyword
Now determine the main keyword you are going to write about. You do this by diving into the list of keywords you have created. Look at the keywords you’ve written down, their search volume, and the competition.
The best thing is if there is a keyword with a high search volume and low competition. Those are the gems you hope for. This is your main keyword.
Just make sure it’s a buying keyword that you take as your main keyword. Don’t take general orienting keywords. You want to earn commissions.
Then you are looking for visitors who want to buy. For example, by writing a review about a comparison article. Pick a keyword that matches or use the name of the product or course you’re promoting.
In addition, determine which few other keywords and synonyms are more appropriate that you can easily incorporate in the text and subheadings. You also incorporate these keywords in your texts.
Must Read: How do I do SEO For My Website
Free SEO tools at a glance
- Google drop-down menu
- Related keywords Google
- Yoast Suggest
Now it’s time to get started writing content.
The most valuable content you can create about the topic or product you want to write about.
Super important SEO tip to never forget!
Never forget that you write your content for your readers and not rank as well as possible in Google and cram in as many keywords as possible in the wrong way.
Google values the most valuable content. The content that provides the most information to your target audience and that is easy to read.
Take care of this.
You write the most valuable and well-readable content for your target group and you naturally process as many keywords as possible.
Keyword research free vs paid SEO software
As you have read in the step-by-step plan I described on the previous pages, it is quite possible to do free keyword research with various tools.
Yet I use paid SEO software to do my keyword research. There are a few reasons that I would like to tell you more about.
Time or money?
The 5 step plan is very handy and free. But when you get started you notice that it takes quite some time to do it this way. The first brainstorm, then look in Google, then use Yoast Suggest and Answer the Public, and then Ubersuggest.
You can’t have both….
And fast and free. It will cost you either time or money. The choice is yours which one you prefer.
Another disadvantage of free keyword research
Ubersuggest is a really nice partly free tool, but it also has its limitations.
Ubersuggest gets its data from Google’s Keyword Planner. That has a lot of disadvantages you in this super detailed article Optimus line reads
Just a super short summary with the most important points:
- The search volume is not exact
- The search volume has been put in containers. The higher the volume, the greater the deviation
- Plural and singular are lumped together.
In addition, Ubersuggest is partly free. You will see a limited number of results. If you want to see more, you have to pay.
KeySearch – affordable SEO software
When I started working with a friend, I came into contact with KeySearch: A paid keyword tool.
I still use this tool. It is super easy to use and keyword research goes a lot faster.
What I do is briefly brainstorm about a keyword. I give this in KeySearch
Then you will see this
You will immediately see the search trends of the past 12 months on the left-hand side at the top. Below you see a competition analysis.
On the right-hand side, you can see keywords, their volume and check the score, or difficulty level.
Scroll further down and you will see search engine suggestions, the related keywords that you will also find at the bottom of Google.
All this at once in one tool!
You can export the table of keywords and their volumes etc. to Excel. I don’t do that, because you export everything with that.
I create a spreadsheet in Google Drive with relevant keywords, their volumes, and the scores.
It is much easier and faster to find everything in 1 tool instead of in different places.
In addition, KeySearch has many more functionalities.
You also use KeySearch for keyword research for YouTube. Then you will see the search volumes of YouTube. Handy if you also make videos and use YouTube as a channel.
You also have a BackLink checker where you will find all backlinks to your website.
And another useful tool I find is Rank Tracking. Where you keep track of the results of your website.
You can see whether your SEO work is yielding results. You can see whether you perform better for entered keywords and whether you rank higher in Google. Or that you have failed in places.
For me, saving time is a reason to use key search. This tool is not expensive at all. You pay $17 per month or $169 per year.
If you use KeySearch, the Starter plan is enough. Then you can already do 200 keyword kinds of research per day.
You can choose for free keyword research with the 6-step plan or opt for a paid tool that saves you time because you find all relevant information within 1 tool.
Must Read: How to Create Backlinks For My Website Free
Make your article SEO proof in 10 steps
In this last chapter, we’re going to talk about how to incorporate your keywords into your article to get found on them.
The following applies to keyword optimization:
The further forward the keyword is, the more value it gets from Google.
In 10 steps we will get started with making your article SEO proof. To do that, I recommend the Yoast SEO plugin if you use WordPress. This plugin helps you check the SEO and readability of your articles.
Step 1 H1 title
Your article always gets a title. Include your keyword clearly in this title.
Step 2 URL
WordPress always takes the URL of your title. Change this URL to a search engine-friendly URL with your keyword in it. In the Yoast SEO plugin, you will see the URL Slug
Step 3 Featured Image
Set a featured image for your article and include your keyword in the alt text. Later on, I’m going to show you how that works.
The featured image will appear at the top of your article.
Step 4 SEO Title
The SEO title is the title that comes with your search result in Google. This may be different from your H1 title. Process your keyword clearly again in this title.
Make sure your SEO title is the right length. Not too long and not too short. The green bar of the Yoast SEO plugin will help you.
Step 5 The Meta Description
Adjust the Meta-Description and also put your main keyword in it. Make sure this description is neither too long nor too short. That you have a green bar.
Step 6 First paragraph
As you’ve read before: The further forward the keyword is, the more value it gets from Google. Make sure your keyword appears in the first paragraph of your article. Preferably if possible as the very first word.
Step 7 Subheadings (H2 and H3)
Subheadings ensure that your text is legible. In the eyes of Google, they are more decisive than the rest of the content. Make sure to use your keywords in H2 and H3 subheadings. Not only do you process your main keyword in this, but also your other keywords.
Step 8 Images
Incorporate images into your articles. Your brain processes images much faster than text.
By incorporating images into your articles, people remember them better. Handy for your readers, but Google also appreciates this. You can use your keyword in 3 places for images. In the file name, in the title, and the alt tag. Before uploading an image, always change the filename to a good descriptive filename with your keyword.
In addition, put your keyword in the alt text. The alt text lets both Google and visually impaired users know what the image is about.
Both the title and the alt text as well as the title come in the source code of your page.
Step 9 Video
In addition to images, Google also sees videos as valuable. Especially YouTube videos, because YouTube is part of Google and is the largest search engine after Google. Always check whether there is a suitable YouTube video for your article.
In addition, a video also keeps your visitor on your page longer, which is also good for your SEO and sends a signal to Google.
Step 10 Internal Links
Internal links have a major effect on your position in Google. An internal link is a recommendation for the article associated with this link. In addition, it is also useful to direct your readers to additional information.
By processing your keywords in your internal links or buttons, you will also rank better for that keyword.
In addition to internal links within your website, you can also create internal links within your article with a table of contents. With a table of contents, you make the structure of your article clear to both your readers and to Google. Pleasant for your readers and good for your SEO value. So win-win.
Extra SEO proof tips
I’ve written it before, but I’m going to go over it again because it’s super important.
Making your article SEO proof is great for getting higher in Google. By following all the steps in the manual to find the right keyword. And then follow the steps to incorporate it into your article. That will help you get higher in Google faster.
Watch out for keyword stuffing, or keyword spamming. Over-optimizing your article. That is exactly what Google punishes.
Don’t stuff your text with your keyword. Keep thinking logically for yourself. That’s why relevant keywords and synonyms are so important to handle. So you don’t spam with your main keyword.
ALWAYS remember that you are writing your text for your readers and not for the search engine. If you keep that in mind and keep thinking logically, it will always be good for the value of your content and your SEO.
Besides that, I want to give you another tip and that is getting Backlinks. Backlinks are links from other websites to you. Google finds recommendations to your page very important.
See if you can write an article for a website that connects to your website with a link to your own website or to a specific article on your website. To get backlinks.
Keyword research conclusion
I hope this guide will help you get started with SEO and keyword research step by step.
So that you can be found better and faster in Google. You will get higher in the results.
With this article, I want to help you find the right keywords and make your articles SEO-proof.
In this guide, I showed you how keyword research is done for free. And how I approach it with the affordable keyword research tool KeySearch