Hey, guys, many people search How can I create SEO for my website? So in this article, I will tell you how do I do SEO for my website.
You’ve probably heard of the terms SEO optimization or positioning in Google search results. We created this step-by-step tutorial to introduce you to this field and explain how to do proper SEO optimization. We tried to present the information in a clear and structured way.
SEO – (Eng. Search Engine Optimization) involves optimization for search engines and is a process of improving the visibility of the site in the results generated by search engines.
There are a lot of definitions of this term on the internet. But an extremely concise explanation is provided by members of the Google team. According to it, SEO optimization has two purposes: optimizing the content of the site and optimizing the user’s access to the content of the site.
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This explanation shows very well how Google works:
- Initially, Google sees some codes called “tags” based on which it understands what the site/subpage of the site is about.
- Then, Google robots study the site and check if the content of the site matches the tags (promise).
- If the content of the site is appropriate, then Google promotes the site in search results and verifies user behavior.
- If the user has a positive experience on the site, then his position increases.
Find keywords – the first step in SEO optimization
The first step in SEO optimization is choosing keywords that will help your site rank first in search engines.
Keywords are phrases that users type (online) to find content similar to the one on your site. If you manage to determine exactly what your users are looking for, there is a good chance that you will find effective phrases that will attract the necessary users to the site.
Remember that companies similar to yours can be positioned on the indicated phrases. The higher the competition for keywords, the harder it will be to reach the top 10 results. Because of this, in the beginning, it is worth looking for niche phrases because this way it will be easier to reach good positions. To do this, use Keyword Planner on your AdWords account.
If you’ve already chosen your keywords, you can move on to the next step – using those keywords on your site.
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Tags and content – how do you make Google’s algorithms better understand your site?
Once we have already created a list of keywords we can move on to the next step – the use of keywords on the site, more precisely in the tags and content of the site.
We will start first with the site tags (the promise), after which we will move on to optimizing the content (fulfilling the promise) 🙂
To create effective tags you need to include keywords in them and describe the content on the site, so that the user can create realistic expectations about what he will find when he enters your site.
We will describe the tags of a website below:
Website address – find a suitable web domain
We chose the domain as the first tag of the site because its registration is one of the first steps that any site owner takes. Choosing a suitable domain is fundamental, most of the time it is done only once in the whole “life” of the site.
There are many contradictions regarding the importance of the domain for SEO performance. Google says it is no longer so important to current algorithms. Personally, I have a moderate attitude towards this statement. The argument is simple: when you do SEO you do it for algorithms and for users. In fact, users are the ones who decide a lot of things today!
If you have an easy-to-remember, simple and short domain that will communicate your brand, it will help you attract users, which means good SEO performance. Likewise, many SEO specialists recommend that the domain contain the most important keyword for site positioning.
Meta-Title – the most important thing in SEO optimization
It’s actually the most important tag because 80% of Google users only read this information when analyzing Google results. Exactly this tag is responsible for the clicks that users make in the list of Google results and, finally, for the organic traffic that your site will have.
It should be noted that meta titles should appear in full in Google search results – they can’t be too long because they’ll be truncated. This tag must be short, only 600px. Likewise, the meta-title should suggest to users that they will find the answer to their question on the site and of course include the keywords.
It is the second element that appears in Google results and has the function of providing more details about the content of the subpage.
Normally, a field in which you can enter the meta description can be found in any CMS system, including Training For Blogging.
The maximum recommended length for the meta description is approximately 150 characters.
Slug – SEO optimized URL
This is the third item to appear in Google results.
Sometimes, when you save the article, the system generates an automatic link that is not SEO optimized. It is worth checking if the link structure is good, for example, if it includes keywords.
As mentioned above, Google first sees the site’s tags, namely the meta-title and meta-description. Then go to the site and check if its content matches and is valuable. We will describe below the content elements that need to be SEO optimized.
Subpage title – H1
When it comes to content, Google first reads H1 tags and then decides if they match users’ searches. Remember:
- The title of your article should always have an H1 tag;
- The keywords in H1 should also appear in the meta title;
- There should be a single H1 tag on a web subpage;
- The keyword should be at the beginning, not the end.
Most CMS systems, including Training For Blogging, automatically set the title of articles with an H1 tag.
The first 100 words
The basic keyword should be included in the first 100 words of the article, ie in the first paragraph. This is important because users usually read snippets of text at the top of the article to find answers to their questions. Below is the article, you will find the elaborate answer.
Subtitles – H2
And the subtitle should contain the keyword.
It must be formatted as an H2 tag.
The H2 subtitle tells a search engine that this is the second most important part of your article, after H1. Google sees the content hierarchy in this way.
If it has around 150 characters, you can also use the subtitle as a meta description.
Subtitles – H3
In an article, there is also a place for subtitles that separate the entire content and make it easier to read.
By subtitling a keyword and formatting it as an H3 tag, Google will receive information that in addition to H1 and H2, it should also read H3.
Usually, in SEO optimization, H4 and H5 tags are less common, but there is nothing wrong with using these tags if your site requires them.
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Content – the text of the site
From the beginning, there have been specific SEO optimization rules in terms of keyword density. But with the evolution of Google’s algorithms, more importance is given to the user experience, more precisely to the signals of that experience (eg: the time spent by users on the site).
Currently, excessive keyword density is penalized. If you divide the number of keywords by the total number of words in an article, you should not have more than 1%.
SEO image optimization
When you add an image to the CMS system, it must be well-optimized SEO.
There are 3 things you need to pay attention to:
File optimization that will ensure the high-speed loading of the site – an extremely important factor for positioning the site in Google results, especially in 2018.
ALT tag – is a very important tag because thanks to it, the image on your site can appear in the image search results in Google, which means more traffic to your site. Likewise, the text of this tag appears when the image does not load, for example, due to the low speed of the internet connection.
TITLE tag – is the message, the piece of text that appears when we hover over the image.
How can you improve the user experience?
Write quality content
Quality is a rather abstract term, but it expresses very well what it is about – the content of the site must be of value to the user, it must answer his questions and help him solve the problem he has. This is why in SEO it is said that “Content is the King”.
Optimize the site for mobile devices (Responsive Web Design)
Starting in 2015, Google started moving towards mobile design.
With each update, Google’s algorithm became more stringent. Responsive website design (RWD) is currently officially recommended by the Google team.
The idea of this type of design (responsive) is that the site has the same content on different devices, but its appearance depends on the screen size of the device.
Secure your website
It is increasingly mentioned that all sites, not just pages where transactions are performed, must be secured with the help of the SSL certificate. Currently, about half of the pages accessed in the browser are sites with this certificate. Google wants all web pages to be secured and verified with an SSL certificate only. Otherwise, users using the Google Chrome browser will be able to see a banner on sites that do not have an SSL certificate. In this way, the browser informs that this site is not safe enough.
Basically, this banner means that if your site doesn’t have an SSL certificate, then users of Google Chrome and other popular browsers won’t enter your site – because no one wants to feel vulnerable when it’s online.
Improves the loading speed of the site
Many updates to Google’s algorithms (including Google Speed Update ) are related to the loading speed of the website so that the site loads quickly even on mobile devices. The main goal is to make your page faster than the competition.
SEO optimization has two purposes: optimizing site content and optimizing user access to site content
Recommended tools for SEO optimization
Ubersuggest – keyword search
It is a tool with which you can find out the volume of searches for keywords. Today, this online tool has developed a lot, allowing you to check the competition, suggest new keywords, and more.
Google Search Console – submit your site for indexing in Google searches
Google robots work very efficiently – when new websites appear, they will be studied and registered in the database. However, you can speed up that process by using the Google Search console tool. All you have to do is enter your website address in the window and confirm the submission of your site. To use that tool, you need to create a Google Account. If you do not have a Google Account, it will only take a few minutes to create it.
Google Analytics – monitors the website
To position a web page, we need to find out how the user behaves on it. The tool that will help you analyze site traffic is Google Analytics. This SEO recommendation will help you better understand which are the most visited subpages, the priority traffic sources, and finally, to understand how you can optimize your site even better.
AddThis – Attracting additional traffic through social media channels
Social media channels are important tools that allow you to establish a dialogue with potential customers. Through them, you can create, quite simply, a positive image of the brand and attract potential customers with your offer. It is worth knowing that the profiles of companies on social networks such as Facebook are seen not only by individuals but also by Google robots. It is, therefore, worthwhile to create a corporate page and place content as regularly as possible. It is equally important that the links to the social channels are on your page.
Google My company – attracts local customers
The interest of customers in your region, compared to the offer, is of particular importance especially when running a business, for example, a store. In this situation, it is worth positioning yourself on phrases that indicate, for example, the city – let’s say “interior architect Iasi”.
All the settings described in this article can be made very easily with the help of the Training For Blogging platform. See for yourself. Create an SEO-optimized site.