How to Create a eCommerce Website Using WordPress-Everything You Need to Know – No 1 Guide

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Hey, guys in this article, I will tell you How to Create a eCommerce Website Using WordPress.

Here In this post, you will find detailed information about Creating an eCommerce Website Using WordPress so if you want to make an eCommerce website do complete read this article.

How to Create a eCommerce Website Using WordPress

Why Your Business Needs a Website.

Whatever business you grow, from a store on a central city street to a personal hairstylist or digital marketing service, your small business needs a website. Today, customers search for services and product offerings through search engines such as Google.

As many as 87% of consumers start searching online. And we’re not just talking about email. trade. Even customers who tend to shop in physical stores check the supply of bricks and mortar primarily online. If your business isn’t visible to the search engine, customers may not find you at all.

Business websites fall into two broad categories. These are introductory sites that inform your audience about you, and email. trading platforms that allow you to do business directly online.

Introducing Small Business Sites.

The introductory site reveals to the world who you are and what you do. From an attractive landing page to an easy-to-use search feature:

On your site, a customer should find information about the products or services you offer, some information about your business, and key data such as contacts and frequently asked questions. If relevant, you can add a customer support section to the site where users can find information on possible solutions or a suitable specialist to solve them.

It is also worth adding a contact form: it will be used to collect information about customers and your e-mail. email subscriber. When customers contact you, be sure to write down the information they provide and use it to implement your overall marketing strategy.

Even if your site doesn’t have an email. In the marketing section, the main purpose of the website still remains the development of your business.

Customers need to be encouraged to take action and choose you. To make your bid clear, be sure to take a call-to-action conversion tool. Add stories or reviews from satisfied customers to your site.

All information must meet one goal: to help customers use your business more conveniently. Convenience determines customers ’decision to take action.

Must Read: How to Write Your First Blog Post Example

El. Marketing Solutions For Corporate Websites.

El. e-commerce sites feature all the elements of a delivery site, but there are also e-mails here. a store where you can market your products.

El. setting up and maintaining a store can be a huge step for a small business. Your loyal customers can live far away from your store, so you can expand your business beyond your city.

El. the store is also important for those who shop in your physical store. You need to focus not only on the consumers who live far away but also on the ones you serve at the counter. Even while in the physical store, customers can check their email. shop and view promotions and inventory or leave feedback.

Design and User Interface.

Design can be one of the most challenging tasks in website development. However, no professional web design or programming knowledge is required to create a website.

Programs like Adobe Spark are for people with no design or programming knowledge who need to quickly build a functional website. This is really easy to do with pull-out elements.

You can also use applications such as Adobe XD, which allow you to create applications such as Adobe Photoshop and use their elements to create user interfaces (UIs), e-mail. shopping sites and other customer areas of the Internet.

When choosing a website design, you need to consider the image of your brand, but the most important thing is to keep in mind user-friendliness.

More and more people are using mobile devices to browse, so it’s worth creating a design using a mobile-preferred UI. Imagine a typical user of your website with a phone in your hand for the first time visiting the mobile version of your homepage. Make the website interface intuitive and easy to use.

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Integrated Email Trade

Bloombox is a Ukrainian gift shop selling floristic products. This site is not just for regular email. shop. El. marketing features are integrated throughout the site, so customers get to know the brand in detail.

Marking of Information

Check the Label provides customers with information on sustainability and lifestyle products. The information on the website is laid out effectively with an emphasis on the brand.

The user is encouraged to continue browsing the site, reading articles, and exploring the content. The Check the Label website clearly explains what the company offers and why its offer is valuable. This is a great incentive for consumers to delve into the information provided.

How to Register a Domain Name

The domain name – like the company itself – should be memorable and reflect your brand identity. The domain name should be easy to use.

If possible, the domain name should match your business name – then your customers will only need to remember who you are (and will not need any additional information about the site). Avoid using numbers in the name, as customers who are accustomed to reading English may question whether “8” stands for several “eight” for a sound.

Do not use long dashes or dashes either. The hyphens used in the domain name do not harm the search engine results, but it makes it much harder for living people to remember the URL.

The letters that follow the domain name (such as .com, .net, and .edu) are called the top-level domain (TLD). They show users what type of business you do or where in the world you are located.

Most commercial sites in the U.S. use .com, but there are other options, such as .net or .biz. If you work in the U.S., you might want to choose .com, as many potential customers will expect just that TLD. They’re used to the fact that many U.S. business site names end in .com, so it’s easier to remember your site name.

Additionally, it is possible to purchase multiple domain names and direct all of them to your site. If there are domain names similar to the one you use, you can buy them: Users who enter such names will be directed to your site.

Use SEO to Make Your Website Easy to Find

Make sure your site can be found by your site, so make sure it’s included in Google and other search engines. Search engine optimization (SEO) is the process of including specific keywords in a website’s content that is captured by search engines.

SEO texts often look like they are written by a robot. But you can really include keywords naturally and originally in the headlines, the first paragraphs of the article, or in the link text. Incorporating optimized keywords into website content is a best SEO practice.

Photos, images, and videos must be labeled with captions and alternate text. This will improve the performance of your site when searching by image. Programs like Adobe Photoshop and Premiere Rush, part of the Adobe Creative Cloud All Apps plan, will help you create exceptional, high-quality photos and videos.

One of the most effective ways to take advantage of SEO is to provide original, informative content that builds the trust of your customers. Find out what questions your customers most often have and answer them as best you can.

Various content elements, such as blog posts, can improve SEO results. If your potential customers are interested in a specific topic, create a blog dedicated to it.

Consistency is important when writing a blog. Develop a content strategy – decide what posts to publish and when. Search engines prioritize new content, so creating multiple blog posts and no longer filling them out is not a good solution.

So keep up the good work. A content management system is essential for every blogger, and web hosting platforms like WordPress have plugins to help integrate SEO keywords into the text.

Establish Yourself in the Digital Space

Preparing a business website is just one part of a broader online marketing strategy. Communicating with customers online requires accounts on social networks, serious email. email marketing strategies and opportunities to find your products in other emails. trading platforms. The site itself strengthens and consolidates all your accounts in other online spaces.

You have a beautiful, user-friendly website. It is a site with a lot of information that customers and visitors appreciate and trust. It is a place that people have already found their way to and are eager to return.

Now you also want to use your website as a channel to market your products. You want to integrate a webshop into your website. Or you want to build such a website with your webshop right away. This way you combine everything in one place: you integrate your webshop in your website in an organic way.

An e-commerce website building in WordPress is possible.

A Webshop Must Meet High Requirements

For an e-commerce website, you look even more closely at certain aspects than at an informative site. Because you generate income through your webshop, you immediately notice any hiccups in your turnover and profit. High requirements must therefore be set for a webshop:

Secure: you need to gain and maintain the trust of your customers;
Stable: it must be 100% accessible and everything must work smoothly;
Attractive: you need to create a nice, pleasant environment that makes you want to buy your products.
WordPress is a stable, flexible, and secure environment. You can safely build an online store in it. Whether you want to start with a few products or a whole range and then expand or adjust: both are possible. The flexibility of WordPress makes it possible to make quick adjustments when it is most interesting for you.

E-Commerce Applications

There are several standalone e-commerce systems that you can integrate with your WordPress website. Magento and Shopify are household names.

In addition, there are a lot of WordPress plugins that you can use. One of the most popular and useful is WooCommerce. With WooCommerce you can turn your website into a user-friendly webshop in no time.

Integration of Your Webshop With Other Systems

You can easily use e-commerce plugins on your own. You then manage all data in your webshop internally in WordPress.

But you can also send the content of your webshop via external sources:

The product data is entered through another website;
The product data is entered from an application.
We have already realized such integration for some of our customers:

Hanolux – product data from Brilliant ;
Karoshi – product data from FileMaker.

More Than Technical Integration

How do you structure a webshop? What information do I put where? What does my audience like? What do they think is important? How do I make the payment process smooth(er)? How do I make all those products findable via search engines? Can I show ads to people who have visited my website?

These are questions that show that e-commerce is not just a technical story. There is a whole strategy involved. You don’t simply install a system, then throw in all your products and ‘done is Kees’. It also takes a lot of marketing, psychology, creativity, and analysis to make it successful and profitable. Before choosing a website builder, it is advisable to ask for references beforehand!

Must Read: What Are The Best Topics For Blogs?

Set up the WordPress product pages

Now that you’ve set up and installed your plugin, it’s time to add products and their product pages. Each plugin has its own functionalities, so we will discuss the steps to set up product pages with the most popular plugin: WooCommerce.

Any product you add must have at least the following attributes:

  • Product name
  • Price
  • Optimized images
  • Short descriptions per product
  • Start by opening your WordPress admin dashboard, then select “Products” in the sidebar and select “Add product”. With WooCommerce you can add both physical and virtual products to your online store.

Benefits of creating an eCommercer site with WordPress

What are the advantages of building and operating an eCommerce site with WordPress?

Here, we will explain the benefits that can be obtained by creating an eCommerce site using the WordPress plugin.

Advantage 1: Cost can be reduced

The biggest advantage of using WordPress for your eCommerce site is that you can minimize the cost of building it.

WordPress is an open-source CMS that anyone can use for free, and many plugins required for eCommerce sites such as Welcart are provided free of charge.
On the other hand, many eCommerce packages require license fees and usage fees.

Some of them are open source, but if you customize them for your company, the development cost may be higher than you think.

Domain and server maintenance costs are required regardless of which method you choose,

Considering the total cost, it will be cheaper to use WordPress than the eCommerce package.

Advantage 2: Easy to customize

It is said that many people who have actually used WordPress are benefiting from the high degree of freedom in design.

There are many themes in WordPress that you can download and use right away.

This is because even beginners can easily change the design simply by choosing the one that suits their taste.

Some themes have their own design sense, and some can flexibly change the color scheme.
Since the theme can be modified and used, the degree of freedom in design is further increased according to the knowledge and skills of the user.

If you’re familiar with web design, you can add your own style to an existing theme.

If you have programming skills (such as PHP), you can also perform advanced customization such as adding unique functions.

Since WordPress has a large number of users, it is easy to obtain information on theme modification.

Merit 3: You can create a blog in the same domain

Creating an e-commerce site with WordPress also means making it possible to sell products and manage blogs with a single system.

Since you can send blog articles about products sold on the site from the same domain,

It can be said that it is a suitable form for “content marketing”.

Content marketing is a marketing method that aims to attract customers by providing unique information (content).

By posting high-value information to users on blogs, we attract potential customers to our products.
In content marketing, we mainly target users who flow in from search engines such as Google.

Therefore, SEO-conscious measures are indispensable.

WordPress is known as an SEO-resistant blog system that Google admits, so there should be no problem in this regard as well.

  1. Disadvantages of creating an eCommerce site with WordPress

In order not to fail in operating an eCommerce site with WordPress, you should also know the disadvantages.

From here, I will explain the points that may be a problem when building and operating an eCommerce site with WordPress and plugins.

Must Read: Can You See Who Views Your Blog on WordPress

Disadvantage 1: It is difficult to customize eCommerce functions

When building an eCommerce site with WordPress, it is a big advantage that you can use it for free including plugins such as Welcart.

However, turning it over also means that you have to do all the work yourself.

From domain and server preparation to system installation and various settings

There are many difficult tasks for beginners.

If you want to customize your site, you also need more expertise. HTML and CSS for design changes, PHP for adding features, etc.

Skills related to the web and programming languages ​​are required.

If you don’t have a technician in your company, it may take longer than you think to get to the site you want.
Details will be described later, but engineers with a wide range of knowledge are required to prevent security damage.

This is because it is the responsibility of the company to take all security measures when building and operating the site.

Disadvantage 2: There are few types of payment methods

The fact that the payment methods that can be introduced are limited is also a disadvantage when operating an eCommerce site with WordPress.

Whether or not you can make a payment on WordPress depends on whether or not there is a plugin for each payment service.

If it’s enough to accept only a few credit cards, that’s okay,

It may not be compatible with a wider range of credit card payments and new payment services.

Be careful if you want to increase sales opportunities and increase sales by supporting Amazon Pay, LINE Pay, subscriptions, etc.

Disadvantage 3: There is a security risk

If you want to create an eCommerce site with WordPress,

It’s also important to know that WordPress is a system that is easily targeted by malicious hackers around the world.

This is because WordPress is the most popular blogging platform in the world.

For the same reason that more computer viruses target Windows PCs than Macs.
The eCommerce site stores the personal information of important customers.

To avoid situations such as information leakage, you must take measures to prevent the security of WordPress from being breached.

If the eCommerce system is separate, even if WordPress is attacked, the damage will be small, but if you are using the plugin of the EC system, the damage may be large.

That’s why WordPress must be always up to date with security.

Security efforts aren’t the end of building a site

It should be done continuously as long as the shop continues to operate.

Basic functions required to create an eCommerce site with WordPress

How to Create a eCommerce Website Using WordPress

eCommerce sites have basic functions that can be said to be essential.

Even with WordPress, their importance remains the same.

From here, I will introduce three basic functions that you should check when building an eCommerce site with WordPress.

Shopping cart and payment system

Shopping carts and payment systems are probably the most basic functions of an e-commerce site.

A shopping cart is a “shopping cart” for temporarily storing products that users want.

When you proceed to the purchase screen, the total price of the items in your shopping cart will be calculated and presented.

At that time, the calculation of the amount of money performed by the eCommerce system is unexpectedly complicated.

This is because, in addition to consumption tax, shipping, and handling, discounts by coupons and points, etc. are applied.

After payment, we will also automatically send an order confirmation email.

In addition, some have functions such as distributing coupons and giving points to members only.

The payment system is an important factor in determining what kind of payment method the eCommerce site can support.

Not only bank transfer and credit card payment, but also cash on delivery and postpay,

It is a good idea to select a system that can handle diversifying payment methods such as payments using various types of electronic money.

Must Read: Which Hosting is Best For WordPress Blog

Manage sales management

Many e-commerce sites have functions to efficiently manage various sales-related operations.

Order processing, shipping status management, product inventory check and ordering for purchasing,

This includes sending emails to customers.

All features are characterized by faster and more accurate processing than manual sales management.

To reduce the time and personnel costs previously spent in the backyard

It’s a good idea to choose an eCommerce system that focuses on you.

If cost cuts are realized, it will be possible to allocate that amount to measures to improve profits.

Manage customer information

The customer information on e-commerce sites is not just used as a shipping address for products.

Communicate with users who have registered as members,

It can also be used to capture new sales opportunities.

For example, delivering an e-mail newsletter for members means

It’s probably the simplest way to use it.

If you narrow down the sales data by product name and order date and analyze it,

You will also be able to take a more detailed approach.
Furthermore, if you choose an eCommerce system that is strong in customer management,

It is possible to integrate and centrally manage customer information that was distributed within the company.

If you visualize your approach to users and share it throughout the company,

It is also possible to avoid the situation where multiple departments make similar proposals in quick succession and get the user’s dislike.

You will be able to identify the optimal timing for each customer and carry out sales activities.

Conclusion:

We hope you enjoyed our article on how to start an eCommerce website with WordPress.

We know that many people are deeply interested in where to start when it comes to starting an eCommerce website.

We have launched and maintained many eCommerce websites in the past and have significant experience in this field.

We have also been introduced to a great platform that is both user-friendly and includes extensive support and security so we hope our advice will help you in this decision.

If you are interested in learning more about our thought process on this, please visit our website at

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